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Negative space in advertising
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Posted by Wabbaly in Community News on September 10th, 2011 with No Comments;
Negative space in advertising
Negative space is the space around and between the subject of an image. The negative space helps to define a subject, helps emphasizing a message. This basic and often overlooked principle of design gives the eye a “place to rest”, increasing the appeal of a composition through subtle means.
Here we have examples of how negative space is used in advertising, creating a visual introduction to the message.
Posted in Community News using the Tags: Advertising, Design, illustration, negative space, visual communications
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