We’ve all been there: You type a URL into your browser of choice, wait with anticipation for the page to load (although, since this is 2011 rather than 1991, it should only take about 2 seconds), and then… nothing.
Nothing? What gives? Well, it’s like this. You, my friend, have broken the Internet. Of course, what your visitors see at this point is the infamous 404 – Page Not Found error, which is often simply a boring, white, unappealing placeholder where whatever they were looking for should be. But fear not! Assuming you own and / or operate at least one website, a 404 error, far from being the kiss of death, can be almost anything you want it to be – if you play your cards right, that is.